New visual identity: While rebranding has its unique challenges, getting to create a brand from scratch for a new company is exciting. As a company, who are you people, anyway? It’s a tough question to ask yourself, but fortunately we’ve got a process that takes some of the mystery out of this corporate therapy.

Sell Xero: Breakaway’s big pitch was hinged on convicing people that Xero was cloud account software that could take their business through the next decade, and that Breakaway is the team to show you the way.